Historically, general stores were not only a small town’s sole provider of sundries and supplies, they were also informal community centers, places where neighbors might gather and gossip over a pickle barrel. The neighborly atmosphere lives on in the contemporary general store. For many of these shopkeepers, online retail is secondary.
— Jenni Avis, The Wall Street Journal “Reviving the General Store”

Winslet & Rhys introduces Birmingham to a fresh perspective on the traditional mercantile shoppe. Spearheaded by a complementary blend of creative talents, Winslet & Rhys maintains a specialized focus on home goods and easily accessible custom design services. Curiosities for all ages are provided through a selectively curated supply of distinctive apparel, accessories and market items.

Winslet & Rhys believes in innovative design, quality craftsmanship, exceptional customer services and ethically manufactured goods. We believe in community and serving as a creative resource for our neighbors through hosted workshops and other events. We intend to provide a carefully curated shopping experience that continuously excites and inspires Birmingham.

T H E   L A D I E S   O F   W I N S L E T   &   R H Y S


Founder, Designer & Idea Ignitor

They say the devil is in the details, but you can rest assured that no stone will go unturned on any of Brittany's projects. She believes the small things make the biggest impact.  Her colorful experiences in architecture, travel, and graphic design make her a jack of all trades. Brittany has moved many times (Senegal, Morocco and Memphis to name a few), but don’t let her tell you she hated it because she secretly kinda misses the adventure of it all. As she plants her feet firmly on the ground in Birmingham, she looks forward to building an impactful relationship with her new community and home. Brittany is definitely a cat lady, an obsessor of typography, the queen of fresh playlists, a perpetual organizer, and she always tries to keep her hair on point.  When she's not designing or working in the shop, she enjoys a beautiful Alabama afternoon unwinding with Eric and friends over a cold Birmingham brew. Brittany is the creative spark behind Winslet & Rhys.  


Founder, Advisor & Idea Wrangler

This girl knows how to deliver. Mallory has razor sharp focus and quick wit that keeps the shop on track. With a strong background in virtual design and construction and an appreciation of well made goods, she has a comprehensive understanding of all things design. Her technical abilities coupled with her keen eye for detail enable Mallory to devise interior design solutions catered to each individual client. She has led a bit of a nomadic lifestyle since she was a young child and spent a summer living abroad in Europe, but now she's excited to call Birmingham home and invest in the community long-term. Mallory is an avid reader, music enthusiast, chocolate connoisseur, resident foodie, and she can't seem to pass up a good hat.  You'll find her spending her free time chasing little miss Ava, cutting Corey's hair, and trying to keep her floppy eared hound dogs in check. Mallory is the driving force behind Winslet & Rhys.